Signals and Dynamics

Signals, Trends, and Episodes reframes customer experience as movement rather than state.

While organizations continue to rely on averages, snapshots, and static dashboards, experience itself unfolds as continuous change within complex systems. This volume argues that information does not reside in states, but in transitions: in signals, trajectories, and accumulating patterns that emerge over time.

The book introduces a new foundational language for experience systems, showing how organizations can move from passive reporting to active control streams. Instead of explaining outcomes after the fact, it focuses on reading direction, momentum, and acceleration in real time – with the same precision that high-frequency trading systems use to interpret markets.

Experience is no longer treated as feedback to be summarized, but as a dynamic system to be observed, modeled, and guided as it evolves.